Michel Lenno Fisioterapeuta | Branding

This brand was designed from a deeply moving story between the physiotherapist Michel Lenno and one of his patients. The central symbol of the logo represents Michel's ingenuity and dedication in developing a simple yet effective device to help his patient regain fingers movement after a severe accident. Inspired by this patient’s story, Michel found an empathetic and accessible solution by recreating the functions of an expensive machine, enabling the patient’s recovery. This symbol conveys Michel’s commitment to his profession, highlighting his sensitivity and adaptability to others' needs. The choice of the typography also carries a personal touch, reflecting Michel’s own handwriting style, bringing even more intimacy and authenticity to the brand’s identity. Overall, the design represents the union of technique and humanity—essential elements that define the work of this outstanding physiotherapist and person, Michel Lenno.

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